Retail and consumer goods
“Where should the next store, distributor or van route go?”
Site selection, catchment and cannibalisation analysis, distributor coverage and route-to-market maps.
About Kubinu
Every map is made of tiles. We find the one that changes the decision.
Satellite images, survey frames and field records all arrive as grids of cells. Most of them confirm what you already know. A few change the plan: the ward with no registration point, the road that floods every August, the enumeration area too large to walk in a day. We find those cells, check them on the ground, and show exactly where each finding came from.
What we hold to
Three rules on every job.
Ground-truthed
Every finding is checked with people who know the place before anyone relies on it.
Sourced
Every layer carries its source, date and method. You can always see where a number came from.
Decision-first
We start from the decision you have to make, then choose the data, not the other way round.
How we work
Four steps. No surprises at the end.
- 01 · 1 to 2 weeks
Scope
We agree the decision the map must serve, the area, the data that exists and what done looks like.
- 02 · in the field
Ground truth
Field checks and local knowledge. People who know the place confirm what the data says before anyone relies on it.
- 03 · weeks, not months
Build
Analysis, maps and dashboards, reviewed with your team as they take shape rather than revealed at the end.
- 04 · with training
Hand over
Data, method notes and training, so your own team can update the work after we leave.
Three ways to work with us
Fixed-scope project
A defined output, timeline and price.
Retained support
A monthly allowance of analyst time for maps and answers on a rolling basis.
Embedded team
Kubinu analysts working inside a ministry, agency or programme for a set period.
Track record
Built by people who have done the fieldwork.
15+
years in survey research, national statistics and digital systems
6
years at Nigeria's National Population Commission, including GIS and enumeration area work
30
states supported in a national birth registration data programme
100M+
civil registration records under governed national reporting built by the founding team
Where the work lands
Every sector starts with a question someone has to answer.
Banking, fintech and insurance
“Where are the unserved customers, and what risk sits under each address?”
Agent and POS network planning, location features for credit models, flood and climate exposure for insurers.
Telecoms, energy and utilities
“Where will a tower, line or mini-grid serve the most people for the money?”
Rollout planning, demand mapping from building footprints, asset and outage mapping.
Logistics and mobility
“Where should the hub be, and which routes waste the most time?”
Hub placement, delivery zones, fleet and route analytics, address geocoding for last-mile delivery.
Agriculture and food
“What is planted where, and can every bag be traced back to a farm?”
Farm boundary mapping, crop monitoring from imagery, outgrower registers and deforestation-free supply evidence.
Government, statistics and development
“Who is missing from the count, the register or the clinic's reach?”
Census and survey frames, civil registration and health facility access, school mapping and disaster response.
Family
A sister company of Data Druid Tech Services
Data Druid builds decision intelligence software: governed AI over institutional data, reporting systems and field data platforms. Kubinu does the geospatial work. One founder, one way of working. Clients can engage either company, or both on a single contract.
Company
The details.
- Registration
- Kubinu Geopspatial Limited, RC 9913648. A sister company of Data Druid Tech Services Limited (RC 8918433).
- Office
- S2, Novare Shared Offices, Gateway Mall, Lugbe, Abuja
- hello@kubinu.com
- Phone and WhatsApp
- +234 812 179 6847
- Where we work
- Africa and the world
Questions
What people ask before the first call.
Is Kubinu only for census and survey work?
No. Census and survey frames are one of six services. Most of the work is location intelligence for companies: where to sell, build, serve and invest, and GeoAI that turns satellite, drone and street imagery into data.
What is GeoAI?
Machine learning applied to maps and imagery: models that find buildings, roads, crops or solar panels in satellite and drone images, estimate demand from building footprints, and answer questions about places in plain language. Every model is checked against field samples before its output is used.
Do you only work in Nigeria?
No. Our roots are in Nigerian national statistics, and we work across Africa and beyond. Most of the method travels; local knowledge comes from field partners in each country.
How does Kubinu relate to Data Druid Tech Services?
They are sister companies with the same founder. Data Druid builds decision intelligence software; Kubinu does the geospatial work. You can contract either one, or both on a single contract.
What does a first project look like?
Usually a one to two week scoping exercise that ends with a clear map of the decision, the data, the gaps and a fixed price for the build. Many clients start with one state, district or programme before scaling up.
How do you handle personal data?
We collect the minimum needed, keep it in access-controlled systems with audit logs, and follow the Nigeria Data Protection Act and the client's own rules. Personal data is removed or aggregated before anything is shared or published.
Will it work with the GIS software we already use?
Yes. We deliver in open formats (GeoPackage, GeoJSON, shapefile, CSV) and can work inside QGIS, ArcGIS or your own platform. You keep the data and the method notes.
How is pricing done?
Fixed-scope projects are priced per deliverable after the scoping call. Retained support and embedded teams are billed monthly. Book a 30-minute call and we will tell you which fits.
Tell us the decision. We will draw the map.
Send a short note about what you need to decide, where, and by when. We reply within two working days with the questions that shape a proposal.